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A business’s reputation is considered a form of currency. In the digital age, having a good reputation has become even more permanent and essential than ever before. A few years ago, online status was not as crucial. But now, online reputation, along with digital presence and search results, has become more critical. This explains why online reputation management software has rapidly become more viable. Now, more than 91% ofonline users trust the information they read andsee in different search engine result. This result was even bolstered by the findings of the Edelman Trust Barometer report.It clearly stated that around 65% of online users trust the search mentioned above engine results than any other source.  The fact is, these online perceptions will define your brand. It will represent your dental clinic, services, and staff. This means that what is written about you matters, and they will continue for as long as your business goes on. The news may come and go, but reputation forms your digital footprint -- something that will never disappear. In that case, how should you manage your online reputation?   Manage your online reputation proactively. Stop shying away from social media and other platforms where your business or clinic is being discussed. LinkedIn, Facebook, and Twitter have shifted from being mere social media platforms into search engines like Google and Mozilla Firefox. Your patients are using these platforms to interact with your business, gain access to information, and make relevant personal decisions.  Participating online doesn’t mean simply setting up an account and creating a profile. It’s way more than that. Push out relevant and engaging content and do it frequently at strategic times. Though new content will not erase the past, it can help you build your online presence and keep a positive online reputation. Know and study the people that interact with your brand online. Observe those who follow your brand, share and like your comments and posts, and interact with your content. Through this, you can understand your audience better. Know your customers well. Part of online reputation management is to know and understand your target audience. Gather data about them from professional and social platforms, curate content based on the data that you have gathered, and keep them satisfied.  As you already know, not all content is equal. So, if you want to manage and own your reputation effectively, you have to take control of your message, your manner of sharing it, and your audience. Remember that reputation management goes beyond self-promotion. When you are sharing your content, go beyond mere self-advertising, and curate content on a wide array of topics that will make sense to your target market. For example, if you are offering dental services, do not confine your content into marketing pieces to sell your brand and services. Instead, curate content that guides your customers towards relevant information. It can be anything from how frequently they should visit their dentists, what are severe teeth condition that calls for a dentist, or how to maintain good oral hygiene. Such content will keep them hooked and indirectly   sell   your services to them. Whenyou put their needs firstbefore yours, it tells your customers you careabout them.  Invest in reputation management software. To revive your reputation, complement your existing reputation management efforts with reliable software that can keep track of all your endeavors in one platform. This software can also help you measure if your reputation management efforts are well-received or need tweaking. With all the information in one place, you can decide fast and adequately.  Keeping your online reputation sound is just one step of the process. To keep attracting customers while keeping the old ones completely satisfied, you have to invest in a software that allows you to complete all these tasks in one unified dashboard. You may need to pay for this software. Still, the benefits you will reap can easily outweigh the money you invest in purchasing it.

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