A business’s reputation is considered a form of currency. In the digital age, having a good
reputation has become even more permanent and essential than ever before. A few years ago,
online status was not as crucial. But now, online reputation, along with digital presence and
search results, has become more critical.
This explains why software has rapidly become more viable. Now, more than 91% ofonline users trust the information they read andsee in different search engine result. This result was even bolstered by the findings of the Edelman Trust Barometer report.It clearly stated that around 65% of online users trust the search mentioned above engine results than any other source.
The fact is, these online perceptions will define your brand. It will represent your dental
clinic, services, and staff. This means that what is written about you matters, and they will
continue for as long as your business goes on. The news may come and go, but reputation
forms your digital footprint — something that will never disappear. In that case, how should
you manage your online reputation?
Manage your online reputation proactively.
Stop shying away from social media and other platforms where your business or clinic is
being discussed. LinkedIn, Facebook, and Twitter have shifted from being mere social media
platforms into search engines like Google and Mozilla Firefox. Your patients are using these
platforms to interact with your business, gain access to information, and make relevant
Participating online doesn’t mean simply setting up an account and creating a profile. It’s
way more than that. Push out relevant and engaging content and do it frequently at strategic
times. Though new content will not erase the past, it can help you build your online presence
and keep a positive online reputation.
Know and study the people that interact with your brand online. Observe those who follow
your brand, share and like your comments and posts, and interact with your content. Through
this, you can understand your audience better.
Know your customers well.
Part of online reputation management is to know and understand your target audience. Gather
data about them from professional and social platforms, curate content based on the data that
you have gathered, and keep them satisfied.
As you already know, not all content is equal. So, if you want to manage and own your
reputation effectively, you have to take control of your message, your manner of sharing it,
and your audience. Remember that reputation management goes beyond self-promotion.
When you are sharing your content, go beyond mere self-advertising, and curate content on a
wide array of topics that will make sense to your target market.
For example, if you are offering dental services, do not confine your content into marketing
pieces to sell your brand and services. Instead, curate content that guides your customers
towards relevant information. It can be anything from how frequently they should visit their
dentists, what are severe teeth condition that calls for a dentist, or how to maintain good oral
hygiene. Such content will keep them hooked and
Invest in reputation management software.
To revive your reputation, complement your existing reputation management efforts with
reliable software that can keep track of all your endeavors in one platform. This software can
also help you measure if your reputation management efforts are well-received or need
tweaking. With all the information in one place, you can decide fast and adequately.
Keeping your online reputation sound is just one step of the process. To keep attracting
customers while keeping the old ones completely satisfied, you have to invest in a software
that allows you to complete all these tasks in one unified dashboard. You may need to pay for
this software. Still, the benefits you will reap can easily outweigh the money you invest in